Enabling companies turn data into financial products
+1.5 billion
Annualised income
70%
Market share
+40 million
Accounts connected
5x
Annual growth
Building MENA's leading Open Banking Platform
Tarabut is paving the way for an accessible, personalised and connected financial ecosystem. With the broadest connectivity, we empower banks, lenders, fintechs, and startups to unlock their full potential by driving innovation in financial services across the region.
Enabling strategic partnerships through design
By validating ideas with clients before production, we saved development time and ensured market fit. Collaborating with the CPO and Product Owners, we designed POCs that helped sales teams sell products and secure buy-in.
The result? Increased engagement from clients like SNB and AMEX, choosing Tarabut as their first choice for Open Banking solutions.
How Amex is using Open Banking to provide loans to self-employed customers.
We built a no-code solution that enables them to see a detailed overview of their customer’s finances with which they can make an informed credit decision.
This process of building this product has been so impactful that AMEX now wants to integrate our Open Banking solutions across various other products.
How SNB is using Open Banking to target it’s customers with relevant products.
We conceptualised a dashboard with which SNB can enrich their customers’ data from banks they’ve connected to SNB. This gives SNB the opportunity to upsell or cross-sell products based on their financial requirements, increasing the likeliness of a conversion.
Bringing in strategic alignment through a rebrand
With teams operating under different interpretations of our brand, internal misalignment threatened cohesion—especially ahead of our Series A announcement. A unified identity was crucial for both external credibility and internal alignment.
Leading the rebrand in-house with marketing, we worked within a tight two-month timeframe. We gathered insights from leadership, HR, and employees to define:
Core values
Ideal customers
Visual identity
Brand voice
Brand & marketing strategy
This process established a clear, cohesive vision, strengthening both our internal culture and market positioning.
Impact
Increased customer trust, improved market positioning, and stronger employee engagement. It also attracted top talent, boosted investor confidence, and set the stage for future growth and expansion.
Boosting revenue with design thinking
With Open Banking still new in the region, adoption was slow due to user unfamiliarity and lack of trust. To bridge this gap, I led design thinking workshops with our UX researcher and product teams to understand user concerns and behaviors.
Through extensive user interviews and testing, we validated our recommendations and used data to secure stakeholder buy-in. We mapped the entire funnel, tailoring strategies for different user journeys and customer needs.
This iterative approach led to a plug-and-play framework adopted by Saudi National Bank, Flooss, SAIB, and Riyad Bank—delivering:
A streamlined user experience
Higher adoption rates
Increased connected accounts
Beyond solving immediate challenges, this framework set the foundation for scalable Open Banking solutions.
28%
Increase in adoption
+32
Customers onboarded
Key Learnings and takeaways
The Impact of Design on Strategic Decisions: Design can play a pivotal role in shaping business strategy, and influencing decisions that drive growth, brand direction, and user experience.
Maximizing Efficiency with a Lean Team: A small, focused team with the right direction can achieve remarkable results, proving that efficiency often trumps size.
Effective Budgeting: Managing resources wisely is key to maintaining flexibility and ensuring that design initiatives align with business priorities without overextending.
The Importance of Validation: Thinking ahead and validating ideas before execution ensures we build only what’s necessary, reducing waste and aligning design efforts with proven business needs.
